However, focus more on describing what the page is about in a way that makes sense to a reader, instead of hitting all the variations of a. Meta descriptions appear beneath a websites url in search engine results pages. It attempts to give the searcher an idea of what is on that webpage. In this example, we have highlighted the meta description in yellow. Dec 16, 2019 the meta description is a snippet of up to about 155 characters a tag in html which summarizes a pages content. Search engines show it in search results when the meta description also includes the keywords being searched. A meta description is an attribute within your meta tags that helps describe your page. Of course, this also includes the meta description. It is displayed on the search engine results page serp right below the headline title tag. Meta description definition of meta description by the. For many years, the seo best practice was to write a meta description between 5160 characters. Create good titles and snippets in search results search console. Meta decision definition of meta decision by medical dictionary.
The meta description is a snippet of up to about 155 characters a tag in html which summarizes a pages content. How to write meta descriptions that drive clicks and. The community consultation it cites in support apparently. Although it is true that search engine algorithms do not directly factor in the metadescription of a page, it is also true that the metadescription is an important part of a metatag as it helps to improve the click through rate of a page. Meta description tags, while not tied to search engine rankings, are extremely important in gaining user clickthrough from serps. Meta description article about meta description by the free. It is optional, but it is a good idea to set this for your pages to maximize their exposure to search engines. The page description for a web page is usually displayed when the page for a specific query is listed as a snippet in the serps. The first metaanalysis of all conceptually identical experiments concerning a particular research issue, and conducted by independent researchers, has been identified as the 1940 book length publication extrasensory perception after sixty years, authored by duke university psychologists j. So, a meta description of about 90 chars is looking a bit short if you specifically want to get this description displayed in the serps.
Hello everybody, i was advised in some articles to add some meta tags to my header. In code, this is what a meta description looks like. It is a summary of what your page content is about and is typically about 160 characters. Aug 29, 2019 the title is taken from the seo title you enter in the yoast metabox, the description is taken from the meta description unless a specific description for twitter is provided in the social tab of the metabox. Meta descriptions are intended to provide users with a snippet of what they can expect to find by clicking on your website. It is possible, but to get, for instance, the meta description to display for a keyword, you generally need the keyword phrase in the meta description.
Instead, its entered into your websites content management system cms and lives as a bit of html code in the page header. The meta description is one of a web pages meta tags. Translation this page should serve as a repository for presentations about the wikimedia projects. Oct 14, 2014 the meta description is where you have a little bit more freedom to elaborate on, and add meaning to, the keyword you mentioned in the title tag of your page. Chances are, you took a moment to flip it over and read the back cover before deciding whether or not it was worthwhile. While they dont affect rankings, descriptions can improve clickthrough rates by distinguishing the webpage from similar results. How to craft the right seo meta description alexa blog. In other words, meta descriptions are there to generate clickthroughs from search engines. Many page optimization sites, services, and professionals recommend keeping meta descriptions to 160 characters or.
Search engines show it in search results mostly when the searchedfor phrase is within the description. Jan 19, 2017 once inside the edit section, you can add a meta description to your blogs homepage and click enable. Large sites should usually generate meta descriptions automatically because the time to write a meta description for all. The purpose of a meta description for your page is simple. A good meta description like these usually show really well in the search engines when written in conjunction with amazing userintent driven content. For example, the following meta description provides detailed information about a book. Unsubscribe from aktienrunde trading fur berufstatige. Boost your website traffic quickly with a simple 5minute. Sending out a clear calltoaction is a super way to elicit a response especially considering your websites meta description and meta title is more or less an ad in serps. Search engines show the meta description when its highly relevant to what the user is searching otherwise they might pick text from the page and create a dynamic description. All search engines have a link that is usually the title tag, and a url for each result.
Now when you go to your blog posts you will have a search description box in the right column while editing. Googles generation of page titles and descriptions or snippets is. When seo meta descriptions appear on serps and social media feeds, they act as a small promo for the webpage. Everything you need to know about meta descriptions for. Meta tags are a great way for webmasters to provide search engines with information about their sites. The debugger also triggers a scrape of your page, so if you do have errors in your html you can use the debugger to update your content. A meta description is meta tag that acts as a 155160 characters summary that describes the content of a web page. In this post, i tell you the characteristics of a good meta description, and how yoast seo can help you with it. The meta description is an html tag, which looks like this in the html code for the page.
This tool is a title tag and meta description optimiser tool. The meta description is an html attribute that provides a brief summary of a web page. Metadescriptions are part of the meta data of web documents and are noted as meta tag in a html documents head section. Document does not have a meta description tools for web. A meta description is a short description text which should describe the content of a html document for search engines. Oct 29, 2015 follow the steps below to learn how to write a meta description for seo that will drive higher clickthrough rates, support a killer seo strategy, and that aligns to seo best practices. In order to add multiple meta descriptions you need access to the html. The copy gives marketers an opportunity to promote the page and tell readers why they should click on it. Metadescriptions are often ignored by seo experts because many believe they dont have a direct impact on the search engine ranking of a page. Heres how ecommerce owners can create a standout pitch for their platform. Any longer and the end portion will be snipped off. Google, as well as other search engines, can use meta descriptions with the meta title for the snippet. A meta description tag is a snippet of html code in a web page header that summarizes the content that is on the web page. They can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.
How to write meta descriptions code sample included. To see how your markup appears to the facebook crawler enter a url into sharing debugger. This snippet of text may appear in the search engine results under your headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead. While meta data isnt as important for seo rankings as it used to be, the meta description still plays a significant role in onpage seo. The importance of meta descriptions for seo wordstream. Meta description definition seo glossary searchmetrics. Theres three common elements in all of business copywriting, that can also be used in descriptions. The three ingredients of a better meta description. Boost your website traffic quickly with a simple 5minute seo. How to write a great meta description for ecommmerce volusion. Master your homepage meta descriptions now plus, 15.
How to write awesome meta descriptions for seo emoneyindeed. When crafting one, think of the snippet from the search engine that you want to be seen, as most search engines pick up what you have stated in your meta description tag as your site description. Everything you need to know about meta descriptions for your. Prepare, publish, promote publish your book enter book details supported html for book description. How to write trafficgenerating meta descriptions, for. Meta description definition of meta description by the free. Take the time to write a great meta description by learning the 4 ps. A meta description is an html attribute that offers a brief explanation of the information on a webpage to be shown on a search engine results page serp. This is because the copy is effectively invisible and doesnt exist anywhere on the page its describing. Meta tag description is a statement of what the site is all about.
The meta description does not have an seo benefit, although a strong meta description may entice people to click on your search listing. Meta tags contain a general description of the page, keywords and. A meta description is text within your html code that is sometimes returned in the search engine results. Why are meta descriptions important and how to write them. Startleitfaden zur suchmaschinenoptimierung seo search. With this meta information, webmasters can briefly sketch out the content and quality of a web page.
Meta tag meta element meta tagan html tag that identifies the contents of a web page for the search engines. Actually, the meta description is nearly as important as your headline in terms of getting eyeballs onto the page. For example, to close this tag for bold text, you need to add, which prevents the rest of your content from appearing as bold text. Meta decision definition of meta decision by medical. In less geeky terms, the meta description proves a minisummary of the page and describes what its about. The communicationswikimedia brands2030 movement brand project plan states as a foregone conclusion that the endpoint of its process will include calling the foundation and affiliates by the name wikipedia, admitting, among other obvious issues, that wikipedia france, will likely be confused with the french wikipedia. Incorporating words like get it now, try for free or even give us a call is a great way to boost your ctr and effectively discards the. A meta description should ideally contain 5160 characters including blanks. The text of the meta description is not seen on your page, but it is used by search engines, in two. Meta descriptions make their most important appearance in the search results. Aug 10, 2015 of course, this also includes the meta description. The meta description is an html attribute summarizing the page content. Unlike the page title, meta descriptions are not a ranking factor, but they do entice users. The idea is to get inspirations from other peoples work, so that if you are preparing a talk, you dont have to do the same work twice.
Englischdeutschubersetzungen fur description im onlineworterbuch. Every page of your online store has an elevator pitch otherwise known as a meta description. I guess i need to convert the front page to a static page instead of widgets. The meta description is a short piece of text that summarizes the content of your page. In order to add multiple meta descriptions you need access to the html pages of your site and the ability to edit and amend them. The title is taken from the seo title you enter in the yoast metabox, the description is taken from the meta description unless a specific description for twitter is provided in the social tab of the metabox. Incorporating words like get it now, try for free or even give us a call is a great way to boost your ctr and effectively discards the need for. Squarespace doesnt have a way to include a meta description on each blog post. How to write meta descriptions that drive clicks and conversions. The meta description is usually placed after the title tag and before the meta keywords tag. A meta description is also sometimes referred to as a meta tag. The meta description is found in a pages html source and so, therefore, adding an extra meta description to a page is dependent on the application you use to build the website.
This page includes a complete list of html tags supported in the book description field. To avoid formatting errors, please close your html tags. Jan 07, 2007 meta tag description is a statement of what the site is all about. Google supports both pagelevel metatags as well as inline directives to help. A meta description is like a mini ad for a webpage. However, focus more on describing what the page is about in a way that makes sense to a reader, instead of hitting all the variations of a keyword. A neologism for a comprehensive decision based on the results of smaller decisions. That would defeat the purpose of writing the meta description because the reader may not be able to make complete sense from the visible portion of the total meta description. Meta descriptions are html attributes that provide concise summaries of web pages. How to write meta descriptions for seo with examples. Meta description article about meta description by the. When optimizing a web page for search engines seo, it is considered a best practice to use meta description tags. The meta description text is a description of each pages contents. It will show which meta tags the crawler scrapes as well as any errors or warnings.
A meta description sometimes called a meta description attribute or tag is an html element that describes and summarizes the contents of your page for the benefit of users and search engines. How to create the perfect meta description for seo with. For ecommerce it is an important aspect of your stores seo. And sandwiched between them is a 156 character description of that result. The image is the featured image of the post unless a specific twitter image has been specified. Meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write but these meta description examples do it well. Aug 02, 2019 meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write but these meta description examples do it well. Only one field is returned at a time, you need to specify which you want. Updated may 5, 2019 by nate shivar disclosure i receive a commission when you make a purchase from the companies mentioned on this website.
The meta description is where you have a little bit more freedom to elaborate on, and add meaning to, the keyword you mentioned in the title tag of your page. While they dont affect rankings, descriptions can improve clickthrough rates by distinguishing the webpage from similar re. Meta description tags, while not tied to search engine rankings can have a positive effect on clickthrough rates. It is important that you learn to craft great meta tags to ensure you help improve your organic rank. If the queries leading to a page tend to be very similar, using just a few search phrases, write a meta description and open graph description specifically to match those search queries.
Google told search engine land that even though the snippets can be longer, the fundamentals of writing a description tag have not changed. For example, to close this tag for bold text, you need to add, which prevents the rest of. If this tag is used within the loop, the user id value need not be specified, and the displayed data is that of the current post author. This page should serve as a repository for presentations about the wikimedia projects. Webmasters sharing documentation facebook for developers. These short paragraphs are a webmasters opportunity to advertise content to searchers, and searchers chance to decide whether the content is relevant and contains the information theyre seeking from their.
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